
Summer season is over…But trips to the beach are definitely not over! Not when there’s the Wet and Wild Beach Promo from PHRS! You can choose from any of these four beach destinations:

Summer season is over…But trips to the beach are definitely not over! Not when there’s the Wet and Wild Beach Promo from PHRS! You can choose from any of these four beach destinations:
by Florie Lyn Masarate
Armed with my ever-present camera and tons of Local Philippines business cards, I set off to Megamall last Friday, July 23, 2010, for the ITTE (International Tourism and Trade Expo) event, “7,107 Islands and Flavors of the Philippines”.
The event was being held at Mega Trade Hall 3. When I arrived, a lot of people were already registering at the ITTE booth. Others were waiting to be allowed to enter. Participants range from company representatives, business people to college students from different universities around Manila.


While waiting, I chatted with the Miss Tourism candidates who were positioned at the entrance to welcome the guests. The candidates were all pretty and accommodating. They posed and smiled when I asked to have their pictures taken. And readily answered my questions as to where each of them was from.
The event officially started after the ribbon cutting ceremony headed by the newly appointed DOT Undersecretary, Vicente Romano III and the Region II Directress Blessida Diwa.
DOT Undersecretary Romano gave a speech about promoting Philippine cuisine around the globe. He said that the goal was for Philippine food and delicacies to be a part of other cultures that are not our own. He pointed out Chinese and Thai cuisines as examples. These are the dishes that can be found anywhere in the world and are being eaten and enjoyed by people of different nationalities.

“Adobo” and Jollibee was also mentioned in his speech. Adobo, he said, is already well-known to many foreigners. While Jollibee can now be found in different countries. But, the DOT Undersecretary emphasized, there are still a lot more delicious trademark food and delicacies that Philippines can offer. And all that is what the DOT and its sponsors want to promote and make our country famous for.
The cultural presentations were next. Groups of men and women presented numbers sporting the native “bahag” and “malong”, the “tinikling” dance plus choral groups who sang traditional Filipino songs.


The food demo began right after. Food preparation and demonstration of CCA, Del Monte and Mama Sita’s, were presented onstage. Food tasting was open for everyone.
It was during these presentations that I started going over the different DOT branches, hotels and resorts participants to promote Local Philippines. I had the good fortune of talking to friendly representatives from DOT Zamboanga, Laguna and Palawan. Other company reps I talked with are Cebu Pacific, Duty Free Philippines, hotels/resorts from Manila: The Pearl Manila Hotel, Greenhills Elan, Hotel H2O, and from other parts of the Philippines: Soto Grande (Cebu), Tagaytay Country Hotel, Tanawin Luxury Apartments (Boracay), Punta de Fabian (Rizal), Royal Northwoods (Bulacan), Island Cove (Cavite), among others.
The highlight of the event for me was when I approached the DOT Region II Directress, Blessida Diwa, for a friendly chat about the event, destinations on her region and would-be plans for similar events. The Directress is very friendly. She even asked to have a picture of us retaken when she previewed it and saw that the resolution was too dark. And, she personally gave me her card, complete set of Region II flyers and asked for my business card in return.

It was when I already left the event that I realized I have not tasted any of the delicacy or food presented there. Ironic, considering it was a culinary event.
But I left contented, carrying numerous flyers, pamphlets and business cards from different organizations, travel agents and a list of people to follow up on.
Overall, the event was a big success! Cliché, I know. But that indeed, is the only word I can think of to describe the “7,107 Islands and Flavors of the Philippines”.
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I would like to thank the various hotel and resort representatives who offered special discounts, promos and free ocular inspection. I’m taking up on all your offers.